Te Pūhera Kai Paramanawa Ko Off the Eaten Path he hoahoa pūhera mō tētahi whānui o ngā kai paramanawa kounga ikeike i ahu mai i te tipu. Ka whakakotahi ngā kai paramanawa nei i ngā huawhenua pono pēnei i te tīhīpi, te pīni pango me te pī ki ngā ranunga ohorere. Mā te pūhera e whakawhiwhi ki te waitohu tētahi tuakiri ataata kotahi puta noa i ngā whakamahinga katoa. Ko te whāinga o te hoahoa he āwhina i te waitohu kia tū motuhake i roto i te kāwai kai paramanawa pai ake mōu kua kikī. I whai wāhi tētahi rōpū iti o ngā kaihoko ki te tukanga whakawhanake, ā, i homai i ā rātou whakahoki kōrero i ia wāhanga. Nā ngā whakaaro o ngā kaihoko i ārahi ngā whakatau hoahoa, ā, i tautoko hoki i tētahi wheako waitohu rite tonu.
Ingoa kaupapa : Off the Eaten Path, Ko te ingoa o nga Kaihoahoa : PepsiCo Design and Innovation, Ko te ingoa o te Kiritaki : PepsiCo Design and Innovation.
Ko tenei hoahoa pai he wikitoria tohu mo te tohu koura koura i roto i te whakataetae hoahoa pouaka. Me tino kite koe i te putea hoahoa a nga kaihoahoa toa koura kia kitea he maha atu o nga mahi hoahoa takai hou, hou, taketake me te mahi auaha.
