Ahurei Ataata Ko B For Good Leaders he ahurei ataata mō tētahi whatunga ā-ao o ngā kaiārahi pakihi. Ko te kārengorengo, he tae māhana, he tae harikoa hoki, te tae matua. Ka whakakotahitia te kārengorengo ki ētahi atu tae māhana me ngā tauira e whakaata ana i te kanorau o ngā tāngata me ngā mahi kei roto i te whatunga. Ko tētahi kanohi kei waenganui e tohu ana i te tirohanga whakamua o te whatunga me tōna āhua titiro ki te ao. Ka whakamahia te ahurei ki tētahi paetukutuku, ngā rongopukapuka me ngā pāpāho pāpori, tae atu ki ngā whare hui nui i hangaia mai i ngā kaka pai-hoki, mahikakau pirau-māori me te pepa hangaruatia.
Ingoa kaupapa : B for Good Leaders, Ko te ingoa o nga Kaihoahoa : Misteli Creative Agency, Ko te ingoa o te Kiritaki : Misteli Creative Agency .
Ko tēnei hoahoa whakamīharo he toa o te tohu parāoa iti i te whakataetae hoahoa mō ngā hoahoa whakaahua, whakaahua me te hoahoa whakawhiti whakaaro. Me tino kite koe i te kohinga mahi hoahoa a ngā kaihoahoa i toa i te tohu parahi, kia kitea ai ngā mahi hoahoa whakaahua, whakaahuatanga me ngā mahi hoahoa whakawhitiwhiti kitea he maha atu, he hou, he taketake, he auaha hoki.